The Week of December 4th, 2005: IN BLACK HISTORY
Reverend Jesse L. Jackson, Sr.

The Reverend Jesse Louis Jackson, Sr., Founder and President of the Rainbow/PUSH Coalition, is one of America’s foremost civil rights, religious and political figures. Over the past forty years he has played a pivotal role in virtually every movement for empowerment, peace, civil rights, gender equality, and economic and social justice.

Reverend Jackson has been called the Conscience of the Nation" and "the Great Unifier," challenging America to be inclusive and to establish just and human priorities for the benefit of all. He is known for bringing people together in common ground across lines of race, culture, class, gender and belief.

Born on October 8, 1941, in Greenville, South Carolina, Jesse Jackson graduated from the public schools in Greenville, then enrolled in the University of Illinois on a football scholarship. He later transferred to North Carolina A&T State University, and graduated in 1964. He began his theological studies at the Chicago Theological Seminary, but
deferred his studies when he began working full-time in the Civil Rights Movement. Reverend Jackson received his earned Master of Divinity Degree in 2000.

Reverend Jesse Jackson began his activism as a student in the summer of 1960 seeking to desegregate the local public library in Greenville, and then as a leader in the sit-in movement. In 1965 he became a full-time organizer for the Southern Christian Leadership Conference (SCLC). He was soon appointed by Dr. Martin Luther King Jr. to direct SCLC’s Operation Breadbasket program. In December of 1971, Reverend Jackson founded Operation PUSH (People United to Serve Humanity) in Chicago,
IL. The goals of Operation PUSH were economic empowerment and expanding
educational, business and employment opportunities for the disadvantaged and people of color. In 1984, Reverend Jackson founded the National Rainbow Coalition, a national social justice organization, based in Washington, D.C, devoted to political empowerment, education and changing public policy. In September of 1996, the Rainbow Coalition and Operation PUSH merged in the Rainbow/PUSH Coalition to continue the work of both approaches and to maximize resources.

Long before national health care, a war on drugs, direct peace negotiations between Palestinians and Israelis, ending apartheid in South Africa and advancing democracy in Haiti became accepted public policy positions, Reverend Jesse Jackson advocated them. Reverend Jackson’s advocacy on these and other issues helped bring the American public to a new level of consciousness.

Reverend Jackson’s two presidential campaigns broke new ground in U.S. politics. His 1984 campaign registered over one million new voters, won 3.5 million votes, and helped the Democratic Party regain control of the Senate in 1986. His 1988, campaign registered over two million new voters, won seven million votes, and helped boost hundreds of state and local elected officials into office. Additionally, this civil rights
leader won an historic victory, coming in first or second in 46 out of 54 primary contests. His clear progressive agenda and his ability to build an unprecedented coalition inspired millions to join the political process....read more from the official website The Rainbow Coalition

---