The Week of October 15th, 2006: IN BLACK HISTORY
SEAN "DIDDY" COMBS
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Sean John Combs(born November 4, 1969) is an American entertainment mogul, record producer, actor and rapper. As of October 2006, his nickname and recording name is Diddy (adopted in August 2005); previously, he had been known as Puff Daddy, P. Diddy, Sean John, Puff, and Puffy (over which he had legal issues with Japanese band Puffy AmiYumi).

Diddy presides over a media empire that includes the record label Bad Boy Records, the clothing lines Sean John and Sean by Sean Combs, a movie production company, and two restaurants. He has taken the roles of recording executive, performer, producer of MTV's "Making the Band," writer, arranger, clothing designer, and Broadway actor.

Being the founder and CEO of Bad Boy, one of the driving forces in moving hip hop music mainstream, resulted in Combs becoming one of the wealthiest people in the entertainment industry. He first worked as a label executive, first for Uptown Records and later for his own label, signing and developing acts such as Father MC, Jodeci, Mary J. Blige, Craig Mack, Notorious B.I.G., Faith Evans, 112, Ma$e, Usher, Dream and Carl Thomas. The label rose to prominence in 1994 with the release of B.I.G.'s Ready to Die, and would continue its success into the late 1990's, although Biggie's death and the departure of several artists from the label have made it significantly less prominent. Recently, Sean and his girlfriend, Kim Porter, have revealed that Kim is pregnant with twin girls.

HIT ALBUM "PRESS PLAY" IN STORES OCTOBER 17, 2006

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REST IN PEACE: (R.I.P.)